VSCO (pronounced "visco") is a photo and video editing app that allows users to capture, edit, and share their creative content. It was launched in 2011 and has since become a popular platform for young creators and influencers.

The app has a minimalist design and features various editing tools that allow users to adjust their photos and videos to create a desired aesthetic. Some of these tools include adjusting exposure, contrast, saturation, and temperature. The app also has a library of preset filters, which are called "recipes," that users can apply to their photos and videos to achieve a specific look. The app's presets are known for their natural and film-like appearance, and many of them have become popular on social media.

VSCO also has a social component that allows users to share their content with others. Users can create a profile and follow other creators to discover new content. The app's feed displays content from the users a person follows and includes a mix of photos, videos, and reposts. Additionally, VSCO has a feature called "Journals," which allows users to create photo stories and share them with their followers.

The app's user base is primarily made up of creative individuals who use the app as a tool for self-expression. Many of these users are photographers, artists, and other creatives who use the app to showcase their work and connect with like-minded individuals. The app has a strong community aspect, with users often interacting and sharing tips and tricks with each other.

VSCO offers both a free and paid subscription model. The free version of the app includes basic editing tools and a limited number of presets. The paid subscription, called VSCO X, unlocks access to all of the app's presets and editing tools, as well as exclusive features such as video editing and advanced photo editing tools.

In addition to the app, VSCO also has a website that features articles and tutorials on photography and creativity. The website is designed to help users improve their skills and learn new techniques for creating compelling content.

Overall, VSCO is a popular photo and video editing app that has gained a strong following among creatives and influencers. The app's minimalist design and natural-looking presets have made it a popular tool for achieving a specific aesthetic. Additionally, the app's social features and community aspect have helped to foster a strong community of users who share a love for creativity and self-expression.